The recognized leader in the psychology of sales, Gary Ford offers industry shaping training seminars and workshops on getting your customers to say “YES”.
Life is about getting what you want, and sales skills can improve your life. This book highlights the psychology behind getting people to do what you want and to say yes by using practical day-to-day examples and making suggestions that will change your life.
Life is sales Training series
power of persuasion
This session presents a new and unique approach to influencing your clients and referral sources to say "yes" to your requests more often. Using the psychology of human nature, we investigate how to be more persuasive and in turn more successful.
asking for business
Most people in sales are still rather humble people and really don't like to ask for business but much prefer to hint at the business instead. This program demonstrates how to make more powerful requests and get more of what you really want. Many people are afraid of rejection and this is usually the reason we prefer to hint. If we know what we want and know how to ask for what we want, the results will surprise you.
Moments of power
Moments of Power is the series of programs that follow the Power of Persuasion. There are three specific seminars, and each of these goes into much more detail around two of the six principles of influence. We include some role play to enhance teh learning and application of these principles back on the job.
retail is detail
This program discusses the fact that companies don't fail on the major issues, it's usually the small items that are unattended to that cause significant problems with customer service and growth. We investigate the moments of truth that occur in those first 10 to 14 seconds, when customers see us or our branch and how they judge the rest of the conversation based on that first impression.
overcoming objections
Serving customers who are frustrated, angry or who have had a bad experience is a challenge for both new and experienced service providers, and requires extraordinary patience and tact. Research shows that the effort cannot only restore the customers loyalty, but can create an even stronger relationship.
sales conversations
This training module is designed for those who deal with customers in person on a daily basis. It provides a universal approach service providers or sales staff can use to manage any customer interaction with confidence. This can be broken into two sessions if the client prefers.